BBP 058 : Mastering “The Client Journey” with The International Institute for Anti-Ageing

We’re on the third installment of the Stock and Retail Mini-series of The Beauty Business Podcast and today we will be talking about “The Client Journey.”

What has that got to do with stock and retail I hear you ask? The fact is that most therapists and aestheticians still fear the thought of “selling” their products to their clients. But this if a client comes to you with an issue they are suffering, then as a therapist you are doing them a disservice if you are not suggesting a home care solution for them. 

In order to gain loyal clients, your service doesn’t start when a client lays down on the treatment table and it doesn’t end after the treatment, that’s why you should offer or “prescribe” the correct products that can enhance the effect of the treatment that you gave.

. . .and that’s why this week we have two amazing guests joining us from The International Institute for Anti-Ageing!

Meet the Founder of IIAA, Tracy Alpert and their Sales Director, Nicola Bell.

Get ready to take down notes because they will be sharing their approach to educating therapists and aestheticians on how to properly offer products to their clients. Even the language they use is inspirational. Learn how to effectively provide solutions to your clients using their 7 Touchpoint Client Journey Framework. 

Now before you go ahead and listen, I would like to invite to my upcoming FREE live webinar next week on Monday and Tuesday. 

The number one issue of any spa or salon owner is getting clients so I will be revealing The 4 Secrets To Getting All The Clients You’ll Ever Need.

If this is your main concern then don’t think twice and register now using the link below:

http://beautybusinesspodcast.com/moreclients

I’ll be seeing you there and don’t forget to leave a review after listening to this episode in order to get a chance to win $100 Amazon Gift Card.

Episode Highlights and Takeaways:

History and Philosophy of The International Institute of Anti-Ageing (9:15)

Defining Client Journey (16:35)

The 7 Touchpoint Client Journey Framework (20:30)

Introducing The Client Journey In The Beauty Business Industry (37:40)

Feedback On The 7 Touchpoint Client Journey Framework (39:25)

 

LINKS:

Episode 58 Show Notes:

http://beautybusinesspodcast.com/episode58

Connect With The International Institute for Anti-Ageing 

Website: https://www.iiaa.eu/

Advanced Nutritional Programme: https://www.advancednutritionprogramme.com

Facebook: https://www.facebook.com/iiaaltd

Youtube: https://www.youtube.com/channel/UCv4Qqdio3QT2mdPCdgQK_vg

Sharing is Caring!


A lot of therapists don’t understand this power that they actually do have and that they undermine themselves and so this will also help them to understand that what they’re doing is really special and that they are offering such an incredible service in changing people’s lives. – Tracy Alpert 

 

This is a journey that an end user, a client that is visiting a location whether it be a retail or a salon really starts to strike up a relationship and the main aim of this is to generate loyalty. -Nicola Bell

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

WE NEED YOUR VOTE!

Help us win by nominating The Beauty Business Podcast at The Podcast Awards.

Here’s how you can nominate for me:

  1. Visit this link :https://www.podcastawards.com and click on the “Click Here to Nominate” button.
  2. Enter your details and you’ll receive a verification process to make sure you are a human being and not an evil robot.
  3. Once verified, you will be directed to your dashboard where you can nominate a podcast show under several categories. 
  4. We are nominated in two categories Adam Curry’s People’s Choice Award and the Business Category which happen to be at the top of the page. To nominate us, select our podcast show The Beauty Business Podcast (scroll down to T for “The”)
  5. Once done, just click the Save at the bottom then you’re all set.
  6. Bonus: Share this to your friends and colleagues and the universe will reward you!

This isn’t just for vanity . . . I’d love to win of course, but winning will allow us to reach even more people and make huge improvements to the show by providing you with even more FREE, informative and actionable podcast episodes to help you finally create the business you desire.

 

Help Me Create An Impact and WIN an Amazon Gift Card!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment to entered into a monthly prize roster to win a $100 Amazon Gift Card.

Every month, I will be choosing a winner so in order to be in with a chance make sure you follow the steps below:

1) Leave an honest review and rating on iTunes, Impact 365 or any podcast app that you are subscribed to.

Here are the links to leave your rating and review:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

2) You need to leave at least your first name, your business name and your location on the review so I can track you down in case you win.

3) Be updated on the contest by following my official social media accounts:

Facebook page: (https://www.facebook.com/salonbusinesssecrets/)

Instagram: ( https://www.instagram.com/salonbusinesssecrets/)

Facebook Group which is The Beauty Business Hackers: (https://www.facebook.com/groups/beautybusinesshackers/)

So what are you waiting for? Leave me a review and let me know specifically what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Leave a Reply

Close Menu