Welcome back to our Mini Retail Sales Series . . . again!
This fourth, slightly delayed, installment will all be about how to design a retail display that will not just dazzle your clients, but compel them to buy as well!
I can’t stress enough the importance of having a retail display on your spa or salon as this generates maximum revenue aside from what you can create via your treatment offerings.
Retail sales is definitely a HUGE part of your successful business planning.
Now . . having a retail display doesn’t just mean putting products on a shelf without thinking of a strategic location to place it right? You need to consider a lot of other factors before setting one up as this will directly affect its effectiveness and your profitability.
Remember holidays are just a few months away so now is the best time to “up your game” when it comes to your retail displays to earn more money.
Joining us on this episode today is an expert on retail display from a product house that does this better than anyone else in the business . . .
Let’s welcome. . . Sarah Ronchetti from Temple Spa!
If you want to maximize your sales this coming holidays and all year round then you should definitely listen to this episode.
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Episode Highlights and Takeaways:
The Making of Temple Spa (5:19)
Conscious Decision To Have Different Displays (7:10)
Design Process For New Spas (11:10)
Deciding Where To Display Retail Products (11:57)
The Most Important Factor? (14:46)
Focused Vs Mixed Retail Display? (15:29)
Feature Key Retail Brands Vs Fit As Much As You Can? (16:58 )
How Often Should You Change Retail Display (18:08)
The Vital Importance of Testers (18:56)
Retail Display Strategies by Sarah (20:29)
Episode 63 Show Notes:
Connect With Temple Spa
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Retail Display Tip – “You want to put your retail product where there’s good traffic . . . not just passing traffic. You want it stopping traffic or a point where people might already be waiting.” -Sarah Ronchetti-
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