The Intro Bit . . .
Today we are talking all about “Value Pricing” or value based pricing and I belive this is the ONLY way to price your treatments to ensure you are getting the price right and therefore the right remuneration for you (and your teams’) very hard work.
The Show Notes . . .
On todays episode . . .
- What is Value Based Pricing
- How to apply this to your business
- A few Examples along the way
What IS Value Based Pricing?
Is price the only reason that people buy or not?
An Example: How does Waitrose (the supermarket) exist?
Value Based Pricing looks hard . . . . why should we bother?
How to Value Price Treatments . . .
Step One: Start with the Base Price
- Product Costs
- Wage Costs
Note: How Ellisons Professional Beauty supplies blew me away!
Step Two: Investigation Time
- Survey Your Customers (actually ASK them QUESTIONS)
Step Three: The Top End and the Bottom End
Step Four: Bring It All Together
Step Five: Shout About Your Values
Remember you can . . . Download the FREE Worksheet to help you value price your treatments for maximum profit!
Found VALUE in todays episode . . . . please leave me a rating or review on iTunes! (Click Here) and then click “Open in iTunes” to leave a review!