BBP 049 : How to Create Loyalty in Your Customers

Welcome to February . . .

It’s going to be a very busy month full of surprises . . . you’ll have to listen to find out more – you are not going to want to miss this though!

But before all that . . .

Let’s revisit one of the most important aspects in every business that you should build amongst your clients – LOYALTY.

But what is loyalty?

Is it still relevant today with all the development of technology where people can simply find the nearest, best priced option available?

How does one build loyalty with their customers these days and how do you reward them for sticking by you?

I am sure you have the same questions above and so I will answer each one of them in this episode – plus I’ve got a free downloadable survey form you can use to get valuable feedback from your clients. I’ll tell you exactly HOW to use it in the episode.

How cool is that?

But that’s not all. . . (cue drum roll please)

I am excited to announce that I will be speaking at the upcoming conference, Professional Beauty London, this month to bring not one, not two but SIX business building workshops over two days!

Head on over to Professional Beauty Business Workshop to learn more and to book your tickets. I hope to see you there!

If you are not able to make it to London to join me for the workshops, I have some VERY exciting news. I will be hosting an event where everyone can attend wherever you are in the world. . .

I would like to introduce something that we, my team and I, have been working on for months.

The Beauty Business Boot Camp!

This is going to be a week long VIRTUAL event . . . meaning that it takes place online!

Every day . . . for a whole week . . . I am going to be holding FREE training sessions online covering the BIGGEST topics affecting independent businesses in our industry that will make a massive difference to your business in 2019.

Excited? Want to know more? Click HERE.

Now before we get ahead of ourselves, let’s get back to our topic which is LOYALTY so hit play to listen now.


Episode Highlights and Takeaways:

All About Loyalty (5:18)

Types of Loyalty:

  • Brand Loyalty or Business Loyalty (6:00)
  • Product Loyalty (6:21)

What are the Benefits of Loyalty? (10:37)

9 Ways To Help You Build Loyalty Among Your Clients (12:15)

1.Get Personal (12:21)

“Just recognising people, by letting them know you know who they are and that they are important to you is a big deal!”

2.A Thank You Goes a Long Way (16:12)

“This goes hand in hand with valuing your clients . . . so always say “thank you” at the end of every treatment or service.”

3.Genuine Customer Service (17:38)

“Genuine customer service is straight forward for me . . . what would YOU want, how would YOU want to be dealt with in a similar circumstance? ”

4.Stay Connected (19:11)

“Once again it shows you care about them and in turn they will reciprocate and extend you their loyalty . . . even if they haven’t visited recently.

5.Let Them Feel Heard (21:05)

“Offer your clients an easy way for them to give you feedback after every treatment AND encourage them to do so.”

6.Make It A Habit (22:27)

“Caring about your clients, genuine customer service and everything I have been talking about is an EVERYDAY thing. It’s not something you can focus on one day and forget about the next . . . that’s not really going to work.”

7.Exceed Expectations (23:21)

“An unexpected gesture or Random Act of Kindness such as this will leave a lasting impression that will keep them coming back and have them talking about you to their friends!”

8.Don’t Forget Your Employees (24:04)

“Loyalty among your staff is arguably MORE important than loyalty in your clients.”

9.Reward Their Loyalty 25:17

“This can be as simple or as complex as you want to make it . . . but in my experience, the more simple you can make it  . . . the more powerful it will be!”



Sample Survey Form


BBP 022 : The Essentials of Email Marketing

BBP 023 : How To Create The Perfect Marketing Email

Top 10 Special Offer Ideas without Discount  


Professional Beauty London:


The Beauty Business Boot Camp:



Sharing is Caring!

“My favourite way to create pretty much instant loyalty and also get referral clients  . . . is to overdeliver whenever possible.” -Adam Chatterley-


Help a colleague or someone you know who’d be interested by sharing this quote or episode and use this episode’s official hashtag #ClientForLife

Help Me Create An Impact!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis.

Here are ways you can be part of Impact 365:

Leave a recommendation via my Facebook Page:

Give a review on iTunes:

Visit Impact 365 and leave a comment:

I look forward to hearing from you and of course to help YOU achieve a successful,  stress-free and rock solid business!

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