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Welcome to The Beauty Business Podcast on our 99th episode!
It’s all about Retail this week across all of my platforms and channels. From the website, through social, YouTube and now the podcast my goal is to make sure retail sales are a serious part of your beauty business strategy.
So expect a mini-masterclass here on today’s episode, you’ll be shocked at how much info I’ve crammed into this powerhouse of an episode, and it’s all essential.
Plus, I’ve got some exciting news on the 100th episode where I want you to interview me —more details when you listen to this episode now.
Episode Highlights and Takeaways:
Section 1 – Why Retail Makes Sense:
- Why Retail? (5:19)
- Retail Makes Financial Sense (5:55)
- Retail Makes Psychological Sense (8:25)
- Retail Makes Customer Service Sense (10:09)
- Retail: Where To Start? (12:05)
Section 2 – Retail Done Right:
- Shifting Your Mindset (13:10)
- Product Knowledge (15:05)
- Retail Metrics (17:37)
Section 3 – Retail Made Easy (23:10)
Section 4 – Easy Retail Promotions (34:23)
Why people connect with businesses online (43:50)
Section 5 – Salon and Spa Social Simplifier (49:00)
But is it more clients you need right now? (53:10)
LINKS:
BBP 063: Creating a High Sales Retail Display featuring Sarah Ronchetti from Temple Spa
A Very SPECIAL OFFER FROM Timely:
If you want to check out what Timely can do for your beauty business, just go to beautybusinesspodcast.com/timely where you’ll find all the information you need and an amazing full 14 day trial of the software.
If you then decide to keep using Timely to grow your business, use the promo code BBP50 to get 50% off your first few months using the software.
Special Invitation . . .
Psssst . . . yeah you, listen carefully and I’ll also tell you how to find out my 3 biggest secrets to filling your beauty business with all the clients you’ll ever need.
Want to know more? Just click the link below for more info and I’ll save you a seat!
www.beautybusinesspodcast.com/secrets
Sharing is Caring!
“Selling an entire product regimen or product range takes about the same amount of time, often less time than selling a single product. Unlike your treatments and services, your retail sales options are to some extent is unlimited!” – Adam Chatterley
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