BBP 171 : Weaponise Your Website

“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.

And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.

Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough. 

A website is like your digital storefront, it’s where people go to learn more about your branding, services,and  products. It’s where you can showcase your expertise, build credibility and trust.

In short, it’s where your potential clients become paying clients.

But what does your website really need these days?

Whether you’re not sure where to start or you’re looking to make your website work harder, tune in now to discover not only the basics but how you can make sure that your website contains everything you need to convert client quickly.


Listen Now: Apple PodcastsSpotifyGoogle Podcasts

. . . or click the player above to listen right now.


Biggest Website Fails (8:35)

But What Should Your Website Do? (14:03)

The Crucial Two Things About Your Website (24:14)

Let’s Cover The Basics (26:32 )


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“Your website must be SIMPLE. Remember it needs to deliver just what your CLIENTS and POTENTIAL CLIENTS need and what you want them to do next. Anything else just gets in the way!”Adam Chatterley  

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