BBP 180 : How to Create Killer Promotions

I admit it, I was wrong!

I’m changing my advice regarding mass marketing events such as Black Friday and Cyber Monday.

…because, if you can’t beat ’em, join ’em!

In recent years, they have become synonymous with excessive discounts, resulting in significant potential business revenue losses if you’re not careful.

And that’s why I’m not a fan.

However, recent statistics have caused me to change my mind and my advice regarding events like Black Friday and Cyber Monday.

I’ll share what these are in the episode.

I’ll even go one better and give you a 7-step process for creating unique promotions that get attention and bring in vast amounts of revenue while protecting your profit margins.

I’m even going to share my two favorite promotion ideas you can use today if you want to maximize Black Friday this year even if you haven’t got any plans yet.


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“Discounts are easy. I get it because it’s simple for people to understand,but time and time again, surveys prove that people want more of something more than they want a lower price of something.”Adam Chatterlety

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