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Are you posting, promoting, and doing all the “right” things — yet bookings are still flat? Or maybe clients love your treatments, but never buy the products you recommend? This episode will flip that script.
Brand strategist and sales expert Arif Isikgun joins Adam to reveal the real reason clients buy — and it’s not because of treatments or ingredients… it’s emotion.
You’ll discover:
- Why emotion, not education, drives sales.
- How to use emotion and storytelling to turn “meh” marketing into magnetic moments.
- A simple story framework for crafting stories that connect.
- The truth about customer service (and why it should be your secret sales weapon).
- Three quick wins to boost retail sales without feeling “salesy.”
Follow Arif on Instagram: @aibeautyconsultancy
⏱️ Timestamps:
[02:15] Why “people buy feelings” changes everything
[14:40] The department store customer that taught Arif the power of story
[27:10] How to structure a “hero’s journey” for your business
[42:30] The Customer service crisis — how touse it to stand out
[57:05] 3 quick wins to instantly improve client conversations
DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley
If you’re a solo skin specialise, aesthetician or PMU artist and not yet making £8k ($10k) per month – check this out https://www.beautybusinesspodcast.com/solo
Other Episode Titles for the Algo:
Stop Selling Treatments — Do THIS Instead
StorySelling Secrets to Skyrocket Salon Sales
The Real Reason Clients Buy (and It’s Not What You Think)
How to Turn Browsers into Buyers with Emotional Marketing
How to become the StorySeller in your business
#BeautyBusinessPodcast #BeautyMarketing#StorySelling#SalonMarketingTips #BeautyBusinessGrowth #SellWithStories#EmotionalMarketing #BeautyIndustrySuccess #SpaBusinessTips #SalonOwnerLife #RetailExcellence #BeautyBusinessCoach #ClientConnection #BoostRetailSales #StorytellingForBusiness #BeautyBrandStrategy
#SalonSuccess #HeartLedBusiness #BeautyBizTips #ServiceBasedBusiness
