I admit it, I was wrong! I'm changing my advice regarding mass marketing events such as Black Friday and Cyber Monday. ...because, if you can't beat 'em, join 'em! In…

Welcome to this collaboration edition of the Beauty Business Podcast, with refreshing twist from my usual episodes. This week, I am thrilled to share with you to one of the…

It’s no secret that Facebook is a HUGE source of potential clients for your beauty business. But engagement is down, comments are like getting blood from a stone and actually…

The best new clients don’t come from social media; in fact, most of the time it happens through word of mouth or referrals. With a solid referral scheme in place,…

There’s nothing more frustrating than getting to the end of the week and thinking… “What the hell did I do this week?” Especially when you know you barely had a…

Team problems are the bane of every beauty and wellness business owner's existence.  It's like a never-ending battle if you’re not careful and certainly one that I'd rather not deal…

So you’ve got your website built . . . that was fun! Now how on earth do you get people to see the damn thing? Well, beyond telling people about…

Beauty business owners repeatedly tell me that some of their best clients come from Google  . . .  And to get more clients from Google, you’ve simly got to give…

Wouldn’t it be great if people just did exactly what you wanted them to? Well, I’m not into mind control as such, but when it comes to your website, there…

"Why bother with websites when we have our social media profiles?" is a question that still gets asked by beauty business owners all the time. And it seems like the…